Strategy, Project Management

Better Money Habits Social

My digital experience isn’t limited to web — as the project lead on our agency’s Bank of America social account, I oversaw the planning and execution of their Better Money Habits sub-brand social strategy.

Each month, I would lead a team of planners, copywriters and art directors in ideation for upcoming posts across Twitter, Instagram, Facebook and LinkedIn.

In addition to serving as the strategy lead, I was also directly responsible for scheduling and launching all posts to Bank of America’s various platforms in Social Studio.

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